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Strategic Multi-Channel Marketing for Pharma
Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
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Tuesday
, April 5
TBA
TBA •
PRE-CONFERENCE INTERACTIVE WORKSHOPS
7:45am •
Registration & Continental Breakfast
8:00am •
Workshop A: Transmedia And Storyworld-Based Marketing In Pharma And Healthcare
AbelsonTaylor
10:00am •
Stretch Break & Refreshments
10:15am •
Workshop B: Aligning Compliance And Creativity: Learn How To Harness Regulations To Unleash Big Ideas
Center for Communication Compliance
12:15pm •
Lunch on your own, but not alone!
1:15pm •
Workshop C: How To Create A Content Strategy That Is Digestible, Compelling And Sharable Within A Regulated Industry
Mint Collective
3:15pm •
Stretch Break & Refreshments
3:30pm •
Workshop D: Mapping Your Brand’s Multi-Channel Marketing Mix: Choosing The Right Channels, Gathering Insight, And Measuring Success
Hale Advisors
Wednesday
, April 6
TBA
TBA •
GENERAL SESSION DAY 1
8:00am •
Registration & Continental Breakfast
8:30am •
Chairperson's Opening
Hale Advisors
9:15am •
Speed Networking -- Get To Know Your Fellow Conference Attendees
Hale Advisors
9:45am •
How To Turn A Social Crisis Disaster Into An Effective Communication Response
Dell
10:20am •
Morning Refreshments & Networking Break
10:40am •
Interactive Group Exercise: Learn How To Optimize Customer Engagement Through Digital Promotion
Foster Rosenblatt Life Sciences
11:15am •
Developing A Cross-Channel Marketing Plan That Engages Audiences And Follows Regulations
AstraZeneca
11:50am •
Lunch on your own, but not alone!-- Reservations are booked
1:20pm •
The Research Question: Why Better Research Comes From Continuously Questioning What You're Hearing And How You're Interpreting It
Bristol-Myers Squibb and Brandtrust
1:55pm •
Interactive Exercise: Learn How To Develop A ‘Content Strategy’ For Your Organization
Mint Collective
2:30pm •
Afternoon Refreshments & Networking Break
2:50pm •
Using Social Networking Tools To Drive Innovation And Increase Brand Awareness Through A Digital Dialogue With Your Patients
Johnson & Johnson
3:25pm •
Inside Look: The Fine Line Between Distributing Useful Information And Illegal Promotion
The Kulkarni Law Firm
4:00pm •
Interactive Expert Speaker Panel: How To Eliminate Myths And Misperceptions Early On To Increase Launch Effectiveness
Center for Communication Compliance, GSK, UCB
5:00pm •
Close of Day 1 & Networking Reception
7:00pm •
Dinner: dine on your own, but not alone - reservations have been made
Thursday
, April 7
TBA
TBA •
GENERAL SESSION DAY 2
8:00am •
Registration & Continental Breakfast
8:30am •
Chairperson’s Opening: Recap Of What We’ve Learned So Far
Hale Advisors
8:45am •
Managing A Global Multi-Channel Marketing Team While Keeping Your Customers Engaged
UCB
9:20am •
Interactive Expert Speaker Panel: Get Your Questions Answered!
PAAB
10:05am •
Morning Refreshments & Networking Break
10:25am •
Case Study Coming Soon
11:00am •
Interactive Exercise: Discuss Your Biggest Engagement & Brand Loyalty Challenges & Solutions With Your Peers
11:35am •
How Strong Customer Relationships Inspire Impactful Pharma Marketing.
Bristol-Myers Squibb
12:10pm •
Expert Speaker Panel: Mobile App Regulations & How This Changes Customer Engagement
Pharma Marketing News
1:05pm •
General Wrap Up & Key Takeaways
1:15pm •
Close of Summit
Timezone
Strategic Multi-Channel Marketing for Pharma
America/New York
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Strategic Multi-Channel Marketing for Pharma
Apr 5
-
7, 2016
Tuesday
, April 5
Wednesday
, April 6
Thursday
, April 7
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Washington, D.C., DC, United States
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