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Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details
avatar for Greg Cohen

Greg Cohen

UCB
Associate Director, Global Strategic Marketing (Multichannel Engagement Lead)
Greg's social media started when he was managing bands as Facebook opened its platform to non .edu email addresses and had more experience than most others in the field. Since then, he's evolved from the management of talent to the management of strategy, planning, and execution for large and small multi-channel marketing programs in industries such as CPG, Retail, Automotive, Travel & Hospitality, Insurance, and - most recently - Healthcare/Pharmaceuticals.

The world of marketing is changing because, quite frankly, it has been an embarrassment for years. He wants to be on the forefront of innovative projects that engage consumers & customers in ways they WANT to be engaged. Marketing is a real-time game now - just like the games he grew up playing (minus the cheat codes) where solid strategy and creative execution often win the day. And while he is energized by the changing face of marketing technology, he remain conscious to avoid "shiny-object syndrome" in developing programs and projects that create value for our customers and ultimately create value for our business.