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Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details
avatar for Ed White

Ed White

Bristol-Myers Squibb
Director of Market Research

Ed White is a director of market research at Bristol-Myers Squibb. He has nearly two decades of experience in market research and has been helping lead brands at Bristol-Myers Squibb for 12 years. In that time, he has earned a reputation of being the fire-starter, pushing his teams to avoid wasteful research and focus on the research that will reveal the most valuable insights. He questions everything and thinks that the first set of insights uncovered from the data is often the most misleading. He is a graduate of The Ohio State University where he earned a BS in Chemistry and The University of Chicago where he earned his PhD in Physical Chemistry.

 

When he's not questioning at the office, he can be found coaching his daughters or generating ideas for a reality TV show based on the market research industry.