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Strategic Multi-Channel Marketing for Pharma
Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
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#1
PRE-CONFERENCE INTERACTIVE WORKSHOPS
#2
Registration & Continental Breakfast
#3
Workshop A: Transmedia And Storyworld-Based Marketing In Pharma And Healthcare
AbelsonTaylor
#4
Stretch Break & Refreshments
#5
Workshop B: Aligning Compliance And Creativity: Learn How To Harness Regulations To Unleash Big Ideas
Center for Communication Compliance
#6
Lunch on your own, but not alone!
#7
Workshop C: How To Create A Content Strategy That Is Digestible, Compelling And Sharable Within A Regulated Industry
Mint Collective
#8
Stretch Break & Refreshments
#9
Workshop D: Mapping Your Brand’s Multi-Channel Marketing Mix: Choosing The Right Channels, Gathering Insight, And Measuring Success
Hale Advisors
#10
GENERAL SESSION DAY 1
#11
Registration & Continental Breakfast
#12
Chairperson's Opening
Hale Advisors
#13
Speed Networking -- Get To Know Your Fellow Conference Attendees
Hale Advisors
#14
How To Turn A Social Crisis Disaster Into An Effective Communication Response
Dell
#15
Morning Refreshments & Networking Break
#16
Interactive Group Exercise: Learn How To Optimize Customer Engagement Through Digital Promotion
Foster Rosenblatt Life Sciences
#17
Developing A Cross-Channel Marketing Plan That Engages Audiences And Follows Regulations
AstraZeneca
#18
Lunch on your own, but not alone!-- Reservations are booked
#19
The Research Question: Why Better Research Comes From Continuously Questioning What You're Hearing And How You're Interpreting It
Bristol-Myers Squibb and Brandtrust
#20
Interactive Exercise: Learn How To Develop A ‘Content Strategy’ For Your Organization
Mint Collective
#21
Afternoon Refreshments & Networking Break
#22
Using Social Networking Tools To Drive Innovation And Increase Brand Awareness Through A Digital Dialogue With Your Patients
Johnson & Johnson
#23
Inside Look: The Fine Line Between Distributing Useful Information And Illegal Promotion
The Kulkarni Law Firm
#24
Interactive Expert Speaker Panel: How To Eliminate Myths And Misperceptions Early On To Increase Launch Effectiveness
Center for Communication Compliance, GSK, UCB
#25
Close of Day 1 & Networking Reception
#26
Dinner: dine on your own, but not alone - reservations have been made
#27
GENERAL SESSION DAY 2
#28
Registration & Continental Breakfast
#29
Chairperson’s Opening: Recap Of What We’ve Learned So Far
Hale Advisors
#30
Managing A Global Multi-Channel Marketing Team While Keeping Your Customers Engaged
UCB
#31
Interactive Expert Speaker Panel: Get Your Questions Answered!
PAAB
#32
Morning Refreshments & Networking Break
#33
Case Study Coming Soon
#34
Interactive Exercise: Discuss Your Biggest Engagement & Brand Loyalty Challenges & Solutions With Your Peers
#35
How Strong Customer Relationships Inspire Impactful Pharma Marketing.
Bristol-Myers Squibb
#36
Expert Speaker Panel: Mobile App Regulations & How This Changes Customer Engagement
Pharma Marketing News
#37
General Wrap Up & Key Takeaways
#38
Close of Summit
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