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Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details

Popular Events

 

#1

PRE-CONFERENCE INTERACTIVE WORKSHOPS

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Registration & Continental Breakfast

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Workshop A: Transmedia And Storyworld-Based Marketing In Pharma And Healthcare
AbelsonTaylor

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Stretch Break & Refreshments

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Workshop B: Aligning Compliance And Creativity: Learn How To Harness Regulations To Unleash Big Ideas
Center for Communication Compliance

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Lunch on your own, but not alone!

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Workshop C: How To Create A Content Strategy That Is Digestible, Compelling And Sharable Within A Regulated Industry
Mint Collective

#8

Stretch Break & Refreshments

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Workshop D: Mapping Your Brand’s Multi-Channel Marketing Mix: Choosing The Right Channels, Gathering Insight, And Measuring Success
Hale Advisors

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GENERAL SESSION DAY 1

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Registration & Continental Breakfast

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Chairperson's Opening
Hale Advisors

#13

Speed Networking -- Get To Know Your Fellow Conference Attendees
Hale Advisors

#14

How To Turn A Social Crisis Disaster Into An Effective Communication Response
Dell

#15

Morning Refreshments & Networking Break

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Interactive Group Exercise: Learn How To Optimize Customer Engagement Through Digital Promotion
Foster Rosenblatt Life Sciences

#17

Developing A Cross-Channel Marketing Plan That Engages Audiences And Follows Regulations
AstraZeneca

#18

Lunch on your own, but not alone!-- Reservations are booked

#19

The Research Question: Why Better Research Comes From Continuously Questioning What You're Hearing And How You're Interpreting It
Bristol-Myers Squibb and Brandtrust

#20

Interactive Exercise: Learn How To Develop A ‘Content Strategy’ For Your Organization
Mint Collective

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Afternoon Refreshments & Networking Break

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Using Social Networking Tools To Drive Innovation And Increase Brand Awareness Through A Digital Dialogue With Your Patients
Johnson & Johnson

#23

Inside Look: The Fine Line Between Distributing Useful Information And Illegal Promotion
The Kulkarni Law Firm

#24

Interactive Expert Speaker Panel: How To Eliminate Myths And Misperceptions Early On To Increase Launch Effectiveness
Center for Communication Compliance, GSK, UCB

#25

Close of Day 1 & Networking Reception

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Dinner: dine on your own, but not alone - reservations have been made

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GENERAL SESSION DAY 2

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Registration & Continental Breakfast

#29

Chairperson’s Opening: Recap Of What We’ve Learned So Far
Hale Advisors

#30

Managing A Global Multi-Channel Marketing Team While Keeping Your Customers Engaged
UCB

#31

Interactive Expert Speaker Panel: Get Your Questions Answered!
PAAB

#32

Morning Refreshments & Networking Break

#33

Case Study Coming Soon

#34

Interactive Exercise: Discuss Your Biggest Engagement & Brand Loyalty Challenges & Solutions With Your Peers

#35

How Strong Customer Relationships Inspire Impactful Pharma Marketing.
Bristol-Myers Squibb

#36

Expert Speaker Panel: Mobile App Regulations & How This Changes Customer Engagement
Pharma Marketing News

#37

General Wrap Up & Key Takeaways

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Close of Summit