Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
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John Mack

Pharma Marketing News
Pharmaguy (@pharmaguy) – previously known as John Mack – is an accomplished blogger. In January 2005, then known as John Mack, Pharmaguy created Pharma Marketing Blog (www.pharmamarketingblog.com), which focuses on commentary about topical pharmaceutical marketing issues. Pharma Marketing Blog was cited by the Wall Street Journal as a blog “insiders read to stay current” and by MedAdNews as "​...often-entertaining, always informative..."​

Previously, Pharmaguy – who was then known only as John Mack – was a consultant in the Life Sciences Practice at Answerthink, where he managed projects such as pharmaceutical direct-to-consumer marketing and physician web site development, privacy policy assessments, and HIPAA awareness workshops. Mr. Mack also owned and managed PharmInfoNet, a "Top 20 Health Site"​ focused on drug information content and databases for physicians and pharmacists. In 1999, he sold this web site to Mediconsult and became its Director of Drug Information.

Pharmaguy co-authored the book "Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes," which was published by Gower & Ashgate Publishing, in August, 2015.

Specialties: Pharmaceutical marketing, social media, publishing, blogging