Strategic Multi-Channel Marketing for Pharma

This interactive workshop will explore relevant transmedia campaigns from a variety of different industries and you will be tasked with identifying how they relate to pharma marketing practices. You will then be put into smaller groups and be asked to create a new transmedia campaign for the fictional drug, Altista, an imaginary drug designed to treat anxiety. 

Following this workshop you will feel confident in explaining, designing, and executing your own transmedia campaign, including how to:

• Build a Storyworld around your brand(s) (he never really explains the Storyworld portion – is this a pharma phrase or something he created as a word to describe content?)
• Develop the right strategy to reach your audience across multiple channels
• Create a plan of execution that includes medical and regulatory approvals

Mitch E. Apley, Senior Director of Broadcast|Print Production

 AbelsonTaylor

 It has long been thought that the best way to enhance a team’s creativity is to allow its members to operate without constraints.  In contrast, growing research asserts that the best ideas stem from creative thinking within established boundaries that help move the team forward with a clarity of purpose.  This is good news for healthcare marketers and promotional agencies responsible for developing compelling and creative ideas compliant with government requirements.

This session will help illuminate this concept. Discover how compliance requirements can help you set the groundwork and parameters to help promotional teams become more creative, innovative and efficient, including how to:

• Understand fundamental regulatory requirements that affect promotion
• Review optimal process to ready cross-functional team for creative and compliant material development
• Hear examples of successful implementation

Ilyssa Levins, President and Founder

Center for Communication Compliance (CCC)

Do you currently understand your organization's identity? Are you and your organization evolving into a ‘connect and experience’ strategy? If not, this workshop is a must-attend created to benefit both you and your organization.

Over the course of two hours you will be asked to deliver  your understanding of your foundation or corporate responsibilities, planned content campaigns and how you and your corporation are creating content in a regulated industry. You will be divided into groups and be tasked with comprehending an organizations state, developing a new content campaign and then share with the group what you’ve created.

Walk away from this interactive workshop with tips & tools you can take back to your organization to help you create digestible, compelling and sharable content, including how to:

• Recognize and understanding your brand as a ‘content publisher’
• Develop components of a ‘content hub’
• Continue a ‘content hub’ in a regulated industry
• Develop a content strategy for your organization

Henry Anderson, Partner, Mint Collective

Marc Monseau, Founder, Mint Collective

Together, we'll address the questions that will help you uncover the truths in your marketing mix providing you with the knowledge you need to strengthen your approach, including how to:

• Map your brand’s communication ecosystem
• Make the right investment by choosing the best marketing channels to meet your organization’s goals
• Leverage insights into what other brands are doing in your organization to create efficiencies and increase reach
• Gather insights and measure the success of your channels in order to strengthen your impact

Come to this workshop prepared to work on your brand, franchise or organization and take back some action-oriented answers (or perhaps questions) to your teams.

Zoe Dunn, Principal

Hale Advisors