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Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details

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Tuesday, April 5
 

TBA

7:45am EDT

Registration & Continental Breakfast
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees

Tuesday April 5, 2016 7:45am - 8:00am EDT
TBA

8:00am EDT

Workshop A: Transmedia And Storyworld-Based Marketing In Pharma And Healthcare
AbelsonTaylor
Transmedia marketing is the art of weaving your brand or organization’s story across multiple platforms and media. Uncover how transmedia marketing and  Storyworld creation relate to the Pharma/Healthcare marketing industry and how each medium will contribute in a different way to telling your organization’s story.

 

This interactive workshop will explore relevant transmedia campaigns from a variety of different industries and you will be tasked with identifying how they relate to pharma marketing practices. You will then be put into smaller groups and be asked to create a new transmedia campaign for the fictional drug, Altista, an imaginary drug designed to treat anxiety. 

 

Following this workshop you will feel confident in explaining, designing, and executing your own transmedia campaign, including how to:

  • Build a Storyworld around your brand(s) (he never really explains the Storyworld portion – is this a pharma phrase or something he created as a word to describe content?)
  • Develop the right strategy to reach your audience across multiple channels
  • Create a plan of execution that includes medical and regulatory approvals

Mitch E. Apley, Senior Director of Broadcast|Print Production

 AbelsonTaylor


Speakers
avatar for Mitch Apley

Mitch Apley

Senior Director of Broadcast/Print Production, AbelsonTaylor
Mitch E. Apley is a producer/director/advertiser who has created several different kinds of content available through both traditional and nontraditional channels. Having graduated from Northwestern University as a major of Radio/TV/Film with a minor concentration in Integrated Arts... Read More →


Tuesday April 5, 2016 8:00am - 10:00am EDT
TBA

10:00am EDT

Stretch Break & Refreshments
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Tuesday April 5, 2016 10:00am - 10:15am EDT
TBA

10:15am EDT

Workshop B: Aligning Compliance And Creativity: Learn How To Harness Regulations To Unleash Big Ideas
Center for Communication Compliance

 It has long been thought that the best way to enhance a team’s creativity is to allow its members to operate without constraints.  In contrast, growing research asserts that the best ideas stem from creative thinking within established boundaries that help move the team forward with a clarity of purpose.  This is good news for healthcare marketers and promotional agencies responsible for developing compelling and creative ideas compliant with government requirements.

 

This session will help illuminate this concept. Discover how compliance requirements can help you set the groundwork and parameters to help promotional teams become more creative, innovative and efficient, including how to:

  • Understand fundamental regulatory requirements that affect promotion
  • Review optimal process to ready cross-functional team for creative and compliant material development
  • Hear examples of successful implementation


Ilyssa Levins, President and Founder

Center for Communication Compliance (CCC)


Speakers
avatar for Ilyssa Levins

Ilyssa Levins

Founder/President, Center for Communication Compliance
I am passionate about healthcare communications and promotional regulatory compliance. Specifically, I’m committed to helping drug and device companies and their communications agencies: • Save time and money, and manage risk, when promoting regulated products • Minimize the... Read More →


Tuesday April 5, 2016 10:15am - 12:15pm EDT
TBA

12:15pm EDT

Lunch on your own, but not alone!
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group. **Everyone is financially responsible for their own lunch.

Tuesday April 5, 2016 12:15pm - 1:15pm EDT
TBA

1:15pm EDT

Workshop C: How To Create A Content Strategy That Is Digestible, Compelling And Sharable Within A Regulated Industry
Mint Collective

Do you currently understand your organization's identity? Are you and your organization evolving into a ‘connect and experience’ strategy? If not, this workshop is a must-attend created to benefit both you and your organization.

Over the course of two hours you will be asked to deliver  your understanding of your foundation or corporate responsibilities, planned content campaigns and how you and your corporation are creating content in a regulated industry. You will be divided into groups and be tasked with comprehending an organizations state, developing a new content campaign and then share with the group what you’ve created.

Walk away from this interactive workshop with tips & tools you can take back to your organization to help you create digestible, compelling and sharable content, including how to:

  • Recognize and understanding your brand as a ‘content publisher’
  • Develop components of a ‘content hub’
  • Continue a ‘content hub’ in a regulated industry
  • Develop a content strategy for your organization

Henry Anderson, Partner, Mint Collective

Marc Monseau, Founder, Mint Collective


Speakers
avatar for Henry Anderson

Henry Anderson

Owner, Brand Acoustics LLC
Henry is a seasoned digital strategist and innovator within the healthcare industry, having worked agency-side to start his career in the .com boom, then spending a decade on client-side with two of the world's largest pharmaceutical organizations in roles of increasing global responsibility... Read More →
avatar for Marc Monseau

Marc Monseau

Partner, Mint Collective
I have extensive experience managing various communications programs and initiatives involving both traditional media as well as different digital and social media platforms, most recently leading a number of efforts within Johnson & Johnson to create a digital and social media... Read More →


Tuesday April 5, 2016 1:15pm - 3:15pm EDT
TBA

3:15pm EDT

Stretch Break & Refreshments
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Tuesday April 5, 2016 3:15pm - 3:30pm EDT
TBA

3:30pm EDT

Workshop D: Mapping Your Brand’s Multi-Channel Marketing Mix: Choosing The Right Channels, Gathering Insight, And Measuring Success
Hale Advisors
Have you ever played 20 questions? If you have, you know that the purpose of the game is getting to the right answer. Similar to this game, this workshop will dig deeper into your understanding of your organizations existing multi-channel marketing mix.

 

Together, we'll address the questions that will help you uncover the truths in your marketing mix providing you with the knowledge you need to strengthen your approach, including how to:

 

  • Map your brand’s communication ecosystem
  • Make the right investment by choosing the best marketing channels to meet your organization’s goals
  • Leverage insights into what other brands are doing in your organization to create efficiencies and increase reach
  • Gather insights and measure the success of your channels in order to strengthen your impact

 

Come to this workshop prepared to work on your brand, franchise or organization and take back some action-oriented answers (or perhaps questions) to your teams.

 

 

Zoe Dunn, Principal

Hale Advisors


Tuesday April 5, 2016 3:30pm - 5:30pm EDT
TBA
 
Wednesday, April 6
 

TBA

8:00am EDT

Registration & Continental Breakfast
Sign-in, pick up your materials and enjoy a contintntal breakfast before we start the day

Wednesday April 6, 2016 8:00am - 8:30am EDT
TBA

8:30am EDT

Chairperson's Opening
Hale Advisors
Information coming soon

Speakers
avatar for Zoe Dunn

Zoe Dunn

Principal, Hale Advisors
Zoe Dunn, co-founder and principal of Hale Advisors, is a “catalyst for change” in the pharmaceutical industry. A digital marketing and communications specialist with almost 20 years of experience in the healthcare, pharmaceutical, and consumer products industries, Zoe drives... Read More →


Wednesday April 6, 2016 8:30am - 9:05am EDT
TBA

9:15am EDT

Speed Networking -- Get To Know Your Fellow Conference Attendees
Hale Advisors
Get to know your fellow pharma marketing attendees.

Speakers
avatar for Zoe Dunn

Zoe Dunn

Principal, Hale Advisors
Zoe Dunn, co-founder and principal of Hale Advisors, is a “catalyst for change” in the pharmaceutical industry. A digital marketing and communications specialist with almost 20 years of experience in the healthcare, pharmaceutical, and consumer products industries, Zoe drives... Read More →


Wednesday April 6, 2016 9:15am - 9:45am EDT
TBA

9:45am EDT

How To Turn A Social Crisis Disaster Into An Effective Communication Response
Dell

From the worldwide responses to earthquakes, floods, tsunamis, many international and U.S. government officials, and key agencies now turn to social media and related technologies to prepare the public, to share information, and to connect people during all phases of a given crisis.

 

From the experiences of the American Red Cross and their effective use of social media, you will learn how to leverage the latest tools to drive better communication, engagement and avoid a crisis.

 

  • Healthcare organizations use social media to be “prepared”
  • Social media is vital to healthcare
  • To respond to and manage negative comments on social media; what to do, how to manage policies, etc.

 

Janice Jacobs, Healthcare Life Sciences Social Media Director,

DELL


Speakers
avatar for Janice Jacobs

Janice Jacobs

Healthcare Life Sciences Social Media Director, Dell
A healthcare IT consultant, I have worked in healthcare IT for the past twelve years and in IT for the past nineteen years. I am especially interested in a more integrated and seamless experiences for all participants in the healthcare lifecycle. In a former life, I was a Photographer... Read More →


Wednesday April 6, 2016 9:45am - 10:20am EDT
TBA

10:20am EDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday April 6, 2016 10:20am - 10:40am EDT
TBA

10:40am EDT

Interactive Group Exercise: Learn How To Optimize Customer Engagement Through Digital Promotion
Foster Rosenblatt Life Sciences

Our customers (HCPs) are being bombarded daily with messages from Pharma companies.  They have learned to tune out most of the content we put in front of them.  With the ongoing decline in customer access, we have to ensure every customer interaction is meaningful and impactful.  

 

 

In this interactive session, learn best practices to deliver content to your customers that they will deem valuable, including how to:

 

  • Avoid common pitfalls in customer engagement
  • Understand what your customers look for from Pharma companies
  • Design and create an interactive engagement platform
  • Master the art of story telling

 

Peter Ng, Vice Preseident of Commercial Excellence

Foster Rosenblatt Life Sciences Inc.


Speakers
avatar for Peter Ng

Peter Ng

Vice President of Commercial Excellence, Foster Rosenblatt Life Sciences Inc.
A Pharmaceutical Marketing Executive with extensive experience in Product Launch, Brand Growth, Sales/Marketing Leadership and Commercial Operations. Over 12 years of Brand Management and Marketing experience in Hematology/Oncology/GenMeds with demonstrated competencies in Strategic... Read More →


Wednesday April 6, 2016 10:40am - 11:15am EDT
TBA

11:15am EDT

Developing A Cross-Channel Marketing Plan That Engages Audiences And Follows Regulations
AstraZeneca
Content marketing is increasing in popularity as brands continue to utilize strategies that engage audiences and capture awareness. Hear first-hand how AstraZeneca was able to successfully develop a global cross-channel marketing plan. Learn how to set up and deploy your own engaging content marketing strategy across a variety of channels, including how to:

 

  • Identify your brand goals as well as your customers’ goals
  • Develop organization wide business intelligence approaches that focus on creation and consumption
  • Utilize external analysis and data

 

Mark Montgomery, Global Director of Commercial Capability Development

AstraZeneca


Speakers
avatar for Mark Montgomery

Mark Montgomery

Global Director, Commercial Capability Development, AstraZeneca
Enterprising and innovative global business and marketing strategist with over 15 years’ experience holding prominent leadership positions. Extensive international expertise in the development of intelligent solutions which support companies in exceeding organizational goals... Read More →


Wednesday April 6, 2016 11:15am - 11:50am EDT
TBA

11:50am EDT

Lunch on your own, but not alone!-- Reservations are booked
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group. **Everyone is financially responsible for their own lunch.

Wednesday April 6, 2016 11:50am - 1:20pm EDT
TBA

1:20pm EDT

The Research Question: Why Better Research Comes From Continuously Questioning What You're Hearing And How You're Interpreting It
Bristol-Myers Squibb and Brandtrust

Pharma data frequently doesn’t dictate treatment decisions, and often there isn’t head-to-head data. Even with great data, changing customer behaviors is challenging. So how do we leverage an important unmet customer need? We have to go beyond the “what” and get to a profound understanding of the “why.” Questioning is critical to the development of human understanding and the ability to create successful strategies. But as organizations mature, the number of questions we ask declines drastically as does our ability to query, innovate and connect.

 

This presentation will explore the lost art of questioning to spark new ideas that lead to great strategy and innovation, including:

  • How to use questioning as a tool, a process and a mindset to pursue change and cultivate new and fresh ideas in an organization. 
  • How teams can challenge traditional thinking and force themselves to challenge assumptions and questions that will lead to more distinct research
  • Real examples from his experience with his teams at BMS, Ed will discuss how better questions lead to even greater questions and, ultimately, better ideas.

 

Ed White, Director of Market Research

Bristol-Myers Squibb

 

Daryl Travis, CEO

Brandtrust


Speakers
avatar for Daryl Travis

Daryl Travis

CEO, Brandtrust
A trusted advisor to many of the largest and best brands in the world, Daryl Travis is a rare breed of author, thought leader and highly regarded consultant. His first book Emotional Branding pioneered the idea that brands are largely about feelings not facts. His newest book, Little... Read More →
avatar for Ed White

Ed White

Director of Market Research, Bristol-Myers Squibb
Ed White is a director of market research at Bristol-Myers Squibb. He has nearly two decades of experience in market research and has been helping lead brands at Bristol-Myers Squibb for 12 years. In that time, he has earned a reputation of being the fire-starter, pushing his teams... Read More →


Wednesday April 6, 2016 1:20pm - 1:55pm EDT
TBA

1:55pm EDT

Interactive Exercise: Learn How To Develop A ‘Content Strategy’ For Your Organization
Mint Collective

This interactive session has been designed to task you with creating a new content campaign strategy for an organization, focusing on the foundations social responsibility. You will be separated into teams and directed to develop a strategic approach that provides recommendations on:

  1. Tone/style/topic area for the content to be produced
  2. Content calendar
  3. Channel preference
  4. 2-3 creative content designs

 

Each group will then report back allowing participants to weigh in on each others content campaign. Leave this exercise with fresh new ideas and the beginning of your own content strategy that you can return to your office with.   

 

Henry Anderson, Partner

Mint Collective

 

Marc Monseau, Founder

Mint Collective


Speakers
avatar for Henry Anderson

Henry Anderson

Owner, Brand Acoustics LLC
Henry is a seasoned digital strategist and innovator within the healthcare industry, having worked agency-side to start his career in the .com boom, then spending a decade on client-side with two of the world's largest pharmaceutical organizations in roles of increasing global responsibility... Read More →
avatar for Marc Monseau

Marc Monseau

Partner, Mint Collective
I have extensive experience managing various communications programs and initiatives involving both traditional media as well as different digital and social media platforms, most recently leading a number of efforts within Johnson & Johnson to create a digital and social media... Read More →


Wednesday April 6, 2016 1:55pm - 2:30pm EDT
TBA

2:30pm EDT

Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday April 6, 2016 2:30pm - 2:50pm EDT
TBA

2:50pm EDT

Using Social Networking Tools To Drive Innovation And Increase Brand Awareness Through A Digital Dialogue With Your Patients
Johnson & Johnson
Learning to listen and listening to learn are critical pieces to a successful social networking marketing plan. While the buzzword in marketing these days is patient-centric, the industry still struggles with shifting its focus from products to consumers. By identifying patients’ needs and providing a solution, companies can begin to build a valuable relationship with consumers that will eventually lead to a greater market share.

 

Walk through the social media marketing plan in place at Johnson and Johnson and learn how to start a digital dialogue with your audiences, including how to:

 

  • Listen to your customers and understand patients’ behaviors
  • Build trust and loyalty from using social networking tools
  • Begin the dialogue with unbranded conversations

 

 

Johnson & Johnson

 

Chad Hyett, Senior Vice President

Porter Novelli


Speakers
avatar for Chad Hyett

Chad Hyett

Senior Vice President, Porter Novelli
I spend most of my days unlearning, which is easy because I’m pretty forgetful. All kidding aside, that’s what’s wrong with marketers today. We've been educated to think everything has to be done in a certain way. We reapply techniques and have become all too comfortable... Read More →


Wednesday April 6, 2016 2:50pm - 3:25pm EDT
TBA

3:25pm EDT

Inside Look: The Fine Line Between Distributing Useful Information And Illegal Promotion
The Kulkarni Law Firm

The federal court ruling in Amarin (Amarin Pharma Inc., et. al v. Food and Drug Administration et. al 15-cv-3588 (PEU) (S.D.N.Y. August 7, 2015)) has allowed the drug maker to promote its product, Vascepa, for off-label uses as long as the statements being made are truthful and are not misleading. The recent settlement by Pacira pharmaceuticals enables Pacira to make such statements and resulted in a rescission of the warning letter that the FDA had previously issued.

 

This forward-thinking discussion will dissect what led to the Pacira settlement, the broader implications of the situation, and how to better understand off-label promotion, including:

  • How to identify the line between distributing information and promoting it
  • Current “safe harbors” in sharing off-label materials
  • The impact of such a law on the firewall between medical affairs and marketing/sales
  • Impact of off-label statements on MLR/PRC review

 

Darshan Kulkarni, Lawyer

Kulkarni Law Firm


Speakers
avatar for Darshan Kulkami

Darshan Kulkami

Regulatory and Compliance Attorney for the Life Sciences, The Kulkarni Law Firm
* Focused on providing legal, regulatory, and clinical assistance to pharmaceutical and biopharmaceutical products, especially starting at the point of post-IND assistance through commercialization of the product. * Helping US based and international companies manage the myriad... Read More →


Wednesday April 6, 2016 3:25pm - 4:00pm EDT
TBA

4:00pm EDT

Interactive Expert Speaker Panel: How To Eliminate Myths And Misperceptions Early On To Increase Launch Effectiveness
Center for Communication Compliance, GSK, UCB
Product launches are always stressful when speed to market is key and new claims must break through the clutter. It is essential that the cross functional team collaborates as early as possible during the launch readiness cycle. Collaboration must start before the promotional review process, during market research, concept review and during material development.  This can be accomplished with the right mindset where myths and misperceptions about one another’s functional value are identified and eliminated to increase trust and communication.  The outcome:  claims are optimized within labeling, cycle time is sped up and selling materials are creative and compliant.

 

This unique opportunity will provide you with insight from different departments involved in the collaboration of a launch. Hear from experts in each department necessary for a launch to be effective. This interactive panel will address strategies that can be implemented early on to drive effectiveness, inluding:

 

  • Examining why cross-functional team member alignment early in the process drives product launches with greater impact
  • Describing the common, unconscious judgments that reduce creativity and slow down promotional review
  • Hearing examples of successful implementation of strategies to establish trust  during the promotional review process with a focus on launch efficiency

 

Anita Aldaia, Omnicom Global Client Leader

GSK

Anisa Dhalla, Sr. Director of Compliance

UCB

Ilyssa Levins, President and Founder

Center for Communication Compliance


Moderators
avatar for Ilyssa Levins

Ilyssa Levins

Founder/President, Center for Communication Compliance
I am passionate about healthcare communications and promotional regulatory compliance. Specifically, I’m committed to helping drug and device companies and their communications agencies: • Save time and money, and manage risk, when promoting regulated products • Minimize the... Read More →

Speakers
avatar for Violet Adlaia

Violet Adlaia

Omnicom Global Client Leader, GlaxoSmithKline
Violet’s passion for healthcare and the psychology behind customer behavior has been the driver behind her focus on integrated marketing.  She is a trusted advisor to leading healthcare companies to develop strategically aligned and fully integrated global brand communications... Read More →
avatar for Anisa Dhalla

Anisa Dhalla

Sr. Director of Compliance, UCB
Anisa Dhalla is Senior Director of Compliance at UCB.  She received a degree in Biology from Georgia State University and has also received RAC and Seton Hall Compliance certifications.  She has over 25 years of regulatory and compliance experience in the pharmaceutical industry... Read More →


Wednesday April 6, 2016 4:00pm - 4:55pm EDT
TBA

5:00pm EDT

Close of Day 1 & Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.

Wednesday April 6, 2016 5:00pm - 6:00pm EDT
TBA

7:00pm EDT

Dinner: dine on your own, but not alone - reservations have been made

Want to keep the conversation going?
Sign-up with an ALI team member to join a group at tonight's dine-around. Reservations have been made.
**Everyone is on their own financially.


Wednesday April 6, 2016 7:00pm - 9:00pm EDT
TBA
 
Thursday, April 7
 

TBA

8:00am EDT

Registration & Continental Breakfast
Sign-in, pick up your materials and enjoy a contintntal breakfast before we start the day

Thursday April 7, 2016 8:00am - 8:30am EDT
TBA

8:30am EDT

Chairperson’s Opening: Recap Of What We’ve Learned So Far
Hale Advisors

Recap what you learned yesterday, and let us know what you're interested in learning about in more depth today.


Speakers
avatar for Zoe Dunn

Zoe Dunn

Principal, Hale Advisors
Zoe Dunn, co-founder and principal of Hale Advisors, is a “catalyst for change” in the pharmaceutical industry. A digital marketing and communications specialist with almost 20 years of experience in the healthcare, pharmaceutical, and consumer products industries, Zoe drives... Read More →


Thursday April 7, 2016 8:30am - 8:45am EDT
TBA

8:45am EDT

Managing A Global Multi-Channel Marketing Team While Keeping Your Customers Engaged
UCB

UCB is a global pharma company, headquartered in Belgium that employs over 9,000 workers. The marketing teams cover all aspects of the companies B2C communications ranging from email marketing, conventional marketing, digital marketing, video marketing and social media.

 

In this session, we’ll discuss how to align and carry out your mission within all departments of your multi channel marketing teams as well as best ways to keep employees and consumers engaged in the content that you are pushing out, including how to:

 

  • Align multiple departments to carry out one organization’s mission
  • Create a strategy that optimizes your consumer interactions within each marketing department
  • Creating engaging content that your employees and consumers what to engage with and share

 

Greg Cohen, Associate Global Director Multi Channel Marketing

UCB

Speakers
avatar for Greg Cohen

Greg Cohen

Associate Director, Global Strategic Marketing (Multichannel Engagement Lead), UCB
Greg's social media started when he was managing bands as Facebook opened its platform to non .edu email addresses and had more experience than most others in the field. Since then, he's evolved from the management of talent to the management of strategy, planning, and execution... Read More →


Thursday April 7, 2016 8:45am - 9:20am EDT
TBA

9:20am EDT

Interactive Expert Speaker Panel: Get Your Questions Answered!
PAAB
Speakers
avatar for Ray Chepesiuk

Ray Chepesiuk

Commissioner & CEO, Pharmaceutical Advertising Advisory Board
Ray is the Commissioner and Chief Executive Officer of the autonomous Pharmaceutical Advertising Advisory Board and is responsible for operations and the administration of the preclearance review mechanism. He has held management positions in community, hospital and government pharmacy... Read More →


Thursday April 7, 2016 9:20am - 10:05am EDT
TBA

10:05am EDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday April 7, 2016 10:05am - 10:25am EDT
TBA

10:25am EDT

Case Study Coming Soon
Thursday April 7, 2016 10:25am - 11:00am EDT
TBA

11:00am EDT

Interactive Exercise: Discuss Your Biggest Engagement & Brand Loyalty Challenges & Solutions With Your Peers
Now that you have heard a number of in-depth presentations on Strategic Multi-Channel Marketing for Pharma best practices, it is time to put that knowledge to work!

You will be divided into groups to discuss with your fellow attendees the specific challenges you may be experiencing within your organization and come up with a strategic plan to solve it.


Thursday April 7, 2016 11:00am - 11:35am EDT
TBA

11:35am EDT

How Strong Customer Relationships Inspire Impactful Pharma Marketing.
Bristol-Myers Squibb
The most creative and effective pharma marketing campaigns are those that reflect the experiences of their customers. In pharma, developing a customer-centric marketing strategy with the physicians who are entrenched in the therapeutic area and immersed in patient needs, can effectively inform everything from graphics and taglines to educational materials. Taking an iterative approach to refining these insights helps pharma marketers hone in on what’s most important to their customers and what will create the most business impact.

 

Discover how to strengthen your customer relationships by developing a meaningful customer-centric marketing strategy, including how to:

 

  • Think differently about engaging with physicians as partners
  • Inspire successful pharma marketing
  • Reflect on previous experiences with your customers and make the necessary adjustments

 

Maria Cabida, Director of Market Research

Bristol Myers Squibb 

  

Speakers
avatar for Maria Cabida

Maria Cabida

Director of Market Research, Bristol-Myers Squibb
A highly qualified market research professional with over 11 years of experience developing and executing pharmaceutical market research to establish actionable, strategic insights that drive business performance. • Broad healthcare experience including work in oncology, CV/met... Read More →


Thursday April 7, 2016 11:35am - 12:10pm EDT
TBA

12:10pm EDT

Expert Speaker Panel: Mobile App Regulations & How This Changes Customer Engagement
Pharma Marketing News
The social media landscape has changed from engaging with customers while sitting at your computer to being able to engage with them anywhere that you have cell phone service.

 

Join a variety of experts who have consulted and represented the FDA, leading pharmaceutical providers and other industry leaders as they weign in on the topic of mobile app regulations. Discuss the recent changes with mobile apps and what the regulations have done to either prohibit, change, or accelerate customer engagement via social media and learn how you can succeed.

 

 

Moderated by:

John Mack: Owner, Pharma Marketing Network

Panelists include:

Greg Cohen: Associate Director, Global Strategic Marketing, UCB

Darshan Kulkarni: Life Sciences Solutions Attorney, The Kulkarni Law Firm


Moderators
avatar for John Mack

John Mack

Owner, Pharma Marketing News
Pharmaguy (@pharmaguy) – previously known as John Mack – is an accomplished blogger. In January 2005, then known as John Mack, Pharmaguy created Pharma Marketing Blog (www.pharmamarketingblog.com), which focuses on commentary about topical pharmaceutical marketing issues... Read More →

Speakers
avatar for Greg Cohen

Greg Cohen

Associate Director, Global Strategic Marketing (Multichannel Engagement Lead), UCB
Greg's social media started when he was managing bands as Facebook opened its platform to non .edu email addresses and had more experience than most others in the field. Since then, he's evolved from the management of talent to the management of strategy, planning, and execution... Read More →
avatar for Darshan Kulkami

Darshan Kulkami

Regulatory and Compliance Attorney for the Life Sciences, The Kulkarni Law Firm
* Focused on providing legal, regulatory, and clinical assistance to pharmaceutical and biopharmaceutical products, especially starting at the point of post-IND assistance through commercialization of the product. * Helping US based and international companies manage the myriad... Read More →


Thursday April 7, 2016 12:10pm - 1:05pm EDT
TBA

1:05pm EDT

General Wrap Up & Key Takeaways
Speakers
avatar for Zoe Dunn

Zoe Dunn

Principal, Hale Advisors
Zoe Dunn, co-founder and principal of Hale Advisors, is a “catalyst for change” in the pharmaceutical industry. A digital marketing and communications specialist with almost 20 years of experience in the healthcare, pharmaceutical, and consumer products industries, Zoe drives... Read More →


Thursday April 7, 2016 1:05pm - 1:15pm EDT
TBA

1:15pm EDT

Close of Summit
Thank you for attending the Strategic Multi-Channel Marketing for Pharma Summit

Thursday April 7, 2016 1:15pm - 1:20pm EDT
TBA