Registration & Con...
Workshop A: Transmedia And Storyworld-Based Marketing In Pharma And Healthcare AbelsonTaylor 8:00am - 10:00am
Stretch Break & Re...
Workshop B: Aligning Compliance And Creativity: Learn How To Harness Regulations To Unleash Big Ideas Center for Communi... 10:15am - 12:15pm
Lunch on your own, but not alone! 12:15pm - 1:15pm
Workshop C: How To Create A Content Strategy That Is Digestible, Compelling And Sharable Within A Regulated Industry Mi... 1:15pm - 3:15pm
Workshop D: Mapping Your Brand’s Multi-Channel Marketing Mix: Choosing The Right Channels, Gathering Insight, And Measuring Succ... 3:30pm - 5:30pm
Registration & Continental Break... 8:00am - 8:30am
Chairperson's Opening Hale A... 8:30am - 9:05am
Speed Networking -- Get To Know... 9:15am - 9:45am
How To Turn A Social Crisis Disaster... 9:45am - 10:20am
Morning Refreshmen...
Interactive Group Exercise: Learn Ho... 10:40am - 11:15am
Developing A Cross-Channel Marketing... 11:15am - 11:50am
Lunch on your own, but not alone!-- Reservations are booked 11:50am - 1:20pm
The Research Question: Why Better Res... 1:20pm - 1:55pm
Interactive Exercise: Learn How To De... 1:55pm - 2:30pm
Afternoon Refreshm...
Using Social Networking Tools To Driv... 2:50pm - 3:25pm
Inside Look: The Fine Line Between Di... 3:25pm - 4:00pm
Interactive Expert Speaker Panel: How To Eliminate Myths A... 4:00pm - 4:55pm
Close of Day 1 & Networking Reception 5:00pm - 6:00pm
Dinner: dine on your own, but not alone - reservations have been made 7:00pm - 9:00pm
Chairperson’s Open...
Managing A Global Multi-Channel Marke... 8:45am - 9:20am
Interactive Expert Speaker Panel: Get Your Quest... 9:20am - 10:05am
Case Study Coming Soon 10:25am - 11:00am
Interactive Exercise: Discuss Your Bi... 11:00am - 11:35am
How Strong Customer Relationships Ins... 11:35am - 12:10pm
Expert Speaker Panel: Mobile App Regulations & How This Ch... 12:10pm - 1:05pm
General Wrap Up &...
Close of Summit
