Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details
Back To Schedule
Thursday, April 7 • 12:10pm - 1:05pm
Expert Speaker Panel: Mobile App Regulations & How This Changes Customer Engagement
Pharma Marketing News

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

The social media landscape has changed from engaging with customers while sitting at your computer to being able to engage with them anywhere that you have cell phone service.


Join a variety of experts who have consulted and represented the FDA, leading pharmaceutical providers and other industry leaders as they weign in on the topic of mobile app regulations. Discuss the recent changes with mobile apps and what the regulations have done to either prohibit, change, or accelerate customer engagement via social media and learn how you can succeed.



Moderated by:

John Mack: Owner, Pharma Marketing Network

Panelists include:

Greg Cohen: Associate Director, Global Strategic Marketing, UCB

Darshan Kulkarni: Life Sciences Solutions Attorney, The Kulkarni Law Firm

avatar for John Mack

John Mack

Owner, Pharma Marketing News
Pharmaguy (@pharmaguy) – previously known as John Mack – is an accomplished blogger. In January 2005, then known as John Mack, Pharmaguy created Pharma Marketing Blog (www.pharmamarketingblog.com), which focuses on commentary about topical pharmaceutical marketing issues... Read More →

avatar for Greg Cohen

Greg Cohen

Associate Director, Global Strategic Marketing (Multichannel Engagement Lead), UCB
Greg's social media started when he was managing bands as Facebook opened its platform to non .edu email addresses and had more experience than most others in the field. Since then, he's evolved from the management of talent to the management of strategy, planning, and execution... Read More →
avatar for Darshan Kulkami

Darshan Kulkami

Regulatory and Compliance Attorney for the Life Sciences, The Kulkarni Law Firm
* Focused on providing legal, regulatory, and clinical assistance to pharmaceutical and biopharmaceutical products, especially starting at the point of post-IND assistance through commercialization of the product. * Helping US based and international companies manage the myriad... Read More →

Thursday April 7, 2016 12:10pm - 1:05pm EDT