Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
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Thursday, April 7 • 11:35am - 12:10pm
How Strong Customer Relationships Inspire Impactful Pharma Marketing.
Bristol-Myers Squibb

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The most creative and effective pharma marketing campaigns are those that reflect the experiences of their customers. In pharma, developing a customer-centric marketing strategy with the physicians who are entrenched in the therapeutic area and immersed in patient needs, can effectively inform everything from graphics and taglines to educational materials. Taking an iterative approach to refining these insights helps pharma marketers hone in on what’s most important to their customers and what will create the most business impact.


Discover how to strengthen your customer relationships by developing a meaningful customer-centric marketing strategy, including how to:


  • Think differently about engaging with physicians as partners
  • Inspire successful pharma marketing
  • Reflect on previous experiences with your customers and make the necessary adjustments


Maria Cabida, Director of Market Research

Bristol Myers Squibb 


avatar for Maria Cabida

Maria Cabida

Director of Market Research, Bristol-Myers Squibb
A highly qualified market research professional with over 11 years of experience developing and executing pharmaceutical market research to establish actionable, strategic insights that drive business performance. • Broad healthcare experience including work in oncology, CV/met... Read More →

Thursday April 7, 2016 11:35am - 12:10pm EDT