Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details
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Thursday, April 7 • 8:45am - 9:20am
Managing A Global Multi-Channel Marketing Team While Keeping Your Customers Engaged

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UCB is a global pharma company, headquartered in Belgium that employs over 9,000 workers. The marketing teams cover all aspects of the companies B2C communications ranging from email marketing, conventional marketing, digital marketing, video marketing and social media.


In this session, we’ll discuss how to align and carry out your mission within all departments of your multi channel marketing teams as well as best ways to keep employees and consumers engaged in the content that you are pushing out, including how to:


  • Align multiple departments to carry out one organization’s mission
  • Create a strategy that optimizes your consumer interactions within each marketing department
  • Creating engaging content that your employees and consumers what to engage with and share


Greg Cohen, Associate Global Director Multi Channel Marketing


avatar for Greg Cohen

Greg Cohen

Associate Director, Global Strategic Marketing (Multichannel Engagement Lead), UCB
Greg's social media started when he was managing bands as Facebook opened its platform to non .edu email addresses and had more experience than most others in the field. Since then, he's evolved from the management of talent to the management of strategy, planning, and execution... Read More →

Thursday April 7, 2016 8:45am - 9:20am EDT