Product launches are always stressful when speed to market is key and new claims must break through the clutter. It is essential that the cross functional team collaborates as early as possible during the launch readiness cycle. Collaboration must start before the promotional review process, during market research, concept review and during material development. This can be accomplished with the right mindset where myths and misperceptions about one another’s functional value are identified and eliminated to increase trust and communication. The outcome: claims are optimized within labeling, cycle time is sped up and selling materials are creative and compliant.
This unique opportunity will provide you with insight from different departments involved in the collaboration of a launch. Hear from experts in each department necessary for a launch to be effective. This interactive panel will address strategies that can be implemented early on to drive effectiveness, inluding:
- Examining why cross-functional team member alignment early in the process drives product launches with greater impact
- Describing the common, unconscious judgments that reduce creativity and slow down promotional review
- Hearing examples of successful implementation of strategies to establish trust during the promotional review process with a focus on launch efficiency
Anita Aldaia, Omnicom Global Client Leader
GSK
Anisa Dhalla, Sr. Director of Compliance
UCB
Ilyssa Levins, President and Founder
Center for Communication Compliance
