Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details
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Wednesday, April 6 • 4:00pm - 4:55pm
Interactive Expert Speaker Panel: How To Eliminate Myths And Misperceptions Early On To Increase Launch Effectiveness
Center for Communication Compliance, GSK, UCB

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Product launches are always stressful when speed to market is key and new claims must break through the clutter. It is essential that the cross functional team collaborates as early as possible during the launch readiness cycle. Collaboration must start before the promotional review process, during market research, concept review and during material development.  This can be accomplished with the right mindset where myths and misperceptions about one another’s functional value are identified and eliminated to increase trust and communication.  The outcome:  claims are optimized within labeling, cycle time is sped up and selling materials are creative and compliant.


This unique opportunity will provide you with insight from different departments involved in the collaboration of a launch. Hear from experts in each department necessary for a launch to be effective. This interactive panel will address strategies that can be implemented early on to drive effectiveness, inluding:


  • Examining why cross-functional team member alignment early in the process drives product launches with greater impact
  • Describing the common, unconscious judgments that reduce creativity and slow down promotional review
  • Hearing examples of successful implementation of strategies to establish trust  during the promotional review process with a focus on launch efficiency


Anita Aldaia, Omnicom Global Client Leader


Anisa Dhalla, Sr. Director of Compliance


Ilyssa Levins, President and Founder

Center for Communication Compliance

avatar for Ilyssa Levins

Ilyssa Levins

Founder/President, Center for Communication Compliance
I am passionate about healthcare communications and promotional regulatory compliance. Specifically, I’m committed to helping drug and device companies and their communications agencies: • Save time and money, and manage risk, when promoting regulated products • Minimize the... Read More →

avatar for Violet Adlaia

Violet Adlaia

Omnicom Global Client Leader, GlaxoSmithKline
Violet’s passion for healthcare and the psychology behind customer behavior has been the driver behind her focus on integrated marketing.  She is a trusted advisor to leading healthcare companies to develop strategically aligned and fully integrated global brand communications... Read More →
avatar for Anisa Dhalla

Anisa Dhalla

Sr. Director of Compliance, UCB
Anisa Dhalla is Senior Director of Compliance at UCB.  She received a degree in Biology from Georgia State University and has also received RAC and Seton Hall Compliance certifications.  She has over 25 years of regulatory and compliance experience in the pharmaceutical industry... Read More →

Wednesday April 6, 2016 4:00pm - 4:55pm EDT