Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
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Wednesday, April 6 • 2:50pm - 3:25pm
Using Social Networking Tools To Drive Innovation And Increase Brand Awareness Through A Digital Dialogue With Your Patients
Johnson & Johnson

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Learning to listen and listening to learn are critical pieces to a successful social networking marketing plan. While the buzzword in marketing these days is patient-centric, the industry still struggles with shifting its focus from products to consumers. By identifying patients’ needs and providing a solution, companies can begin to build a valuable relationship with consumers that will eventually lead to a greater market share.


Walk through the social media marketing plan in place at Johnson and Johnson and learn how to start a digital dialogue with your audiences, including how to:


  • Listen to your customers and understand patients’ behaviors
  • Build trust and loyalty from using social networking tools
  • Begin the dialogue with unbranded conversations



Johnson & Johnson


Chad Hyett, Senior Vice President

Porter Novelli

avatar for Chad Hyett

Chad Hyett

Senior Vice President, Porter Novelli
I spend most of my days unlearning, which is easy because I’m pretty forgetful. All kidding aside, that’s what’s wrong with marketers today. We've been educated to think everything has to be done in a certain way. We reapply techniques and have become all too comfortable... Read More →

Wednesday April 6, 2016 2:50pm - 3:25pm EDT