Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details
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Wednesday, April 6 • 1:55pm - 2:30pm
Interactive Exercise: Learn How To Develop A ‘Content Strategy’ For Your Organization
Mint Collective

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This interactive session has been designed to task you with creating a new content campaign strategy for an organization, focusing on the foundations social responsibility. You will be separated into teams and directed to develop a strategic approach that provides recommendations on:

  1. Tone/style/topic area for the content to be produced
  2. Content calendar
  3. Channel preference
  4. 2-3 creative content designs


Each group will then report back allowing participants to weigh in on each others content campaign. Leave this exercise with fresh new ideas and the beginning of your own content strategy that you can return to your office with.   


Henry Anderson, Partner

Mint Collective


Marc Monseau, Founder

Mint Collective

avatar for Henry Anderson

Henry Anderson

Owner, Brand Acoustics LLC
Henry is a seasoned digital strategist and innovator within the healthcare industry, having worked agency-side to start his career in the .com boom, then spending a decade on client-side with two of the world's largest pharmaceutical organizations in roles of increasing global responsibility... Read More →
avatar for Marc Monseau

Marc Monseau

Partner, Mint Collective
I have extensive experience managing various communications programs and initiatives involving both traditional media as well as different digital and social media platforms, most recently leading a number of efforts within Johnson & Johnson to create a digital and social media... Read More →

Wednesday April 6, 2016 1:55pm - 2:30pm EDT