Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details
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Wednesday, April 6 • 11:15am - 11:50am
Developing A Cross-Channel Marketing Plan That Engages Audiences And Follows Regulations

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Content marketing is increasing in popularity as brands continue to utilize strategies that engage audiences and capture awareness. Hear first-hand how AstraZeneca was able to successfully develop a global cross-channel marketing plan. Learn how to set up and deploy your own engaging content marketing strategy across a variety of channels, including how to:


  • Identify your brand goals as well as your customers’ goals
  • Develop organization wide business intelligence approaches that focus on creation and consumption
  • Utilize external analysis and data


Mark Montgomery, Global Director of Commercial Capability Development


avatar for Mark Montgomery

Mark Montgomery

Global Director, Commercial Capability Development, AstraZeneca
Enterprising and innovative global business and marketing strategist with over 15 years’ experience holding prominent leadership positions. Extensive international expertise in the development of intelligent solutions which support companies in exceeding organizational goals... Read More →

Wednesday April 6, 2016 11:15am - 11:50am EDT