Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details
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Wednesday, April 6 • 10:40am - 11:15am
Interactive Group Exercise: Learn How To Optimize Customer Engagement Through Digital Promotion
Foster Rosenblatt Life Sciences

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Our customers (HCPs) are being bombarded daily with messages from Pharma companies.  They have learned to tune out most of the content we put in front of them.  With the ongoing decline in customer access, we have to ensure every customer interaction is meaningful and impactful.  



In this interactive session, learn best practices to deliver content to your customers that they will deem valuable, including how to:


  • Avoid common pitfalls in customer engagement
  • Understand what your customers look for from Pharma companies
  • Design and create an interactive engagement platform
  • Master the art of story telling


Peter Ng, Vice Preseident of Commercial Excellence

Foster Rosenblatt Life Sciences Inc.

avatar for Peter Ng

Peter Ng

Vice President of Commercial Excellence, Foster Rosenblatt Life Sciences Inc.
A Pharmaceutical Marketing Executive with extensive experience in Product Launch, Brand Growth, Sales/Marketing Leadership and Commercial Operations. Over 12 years of Brand Management and Marketing experience in Hematology/Oncology/GenMeds with demonstrated competencies in Strategic... Read More →

Wednesday April 6, 2016 10:40am - 11:15am EDT