Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
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Wednesday, April 6 • 9:45am - 10:20am
How To Turn A Social Crisis Disaster Into An Effective Communication Response

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From the worldwide responses to earthquakes, floods, tsunamis, many international and U.S. government officials, and key agencies now turn to social media and related technologies to prepare the public, to share information, and to connect people during all phases of a given crisis.


From the experiences of the American Red Cross and their effective use of social media, you will learn how to leverage the latest tools to drive better communication, engagement and avoid a crisis.


  • Healthcare organizations use social media to be “prepared”
  • Social media is vital to healthcare
  • To respond to and manage negative comments on social media; what to do, how to manage policies, etc.


Janice Jacobs, Healthcare Life Sciences Social Media Director,


avatar for Janice Jacobs

Janice Jacobs

Healthcare Life Sciences Social Media Director, Dell
A healthcare IT consultant, I have worked in healthcare IT for the past twelve years and in IT for the past nineteen years. I am especially interested in a more integrated and seamless experiences for all participants in the healthcare lifecycle. In a former life, I was a Photographer... Read More →

Wednesday April 6, 2016 9:45am - 10:20am EDT