Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details
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Tuesday, April 5 • 3:30pm - 5:30pm
Workshop D: Mapping Your Brand’s Multi-Channel Marketing Mix: Choosing The Right Channels, Gathering Insight, And Measuring Success
Hale Advisors

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Have you ever played 20 questions? If you have, you know that the purpose of the game is getting to the right answer. Similar to this game, this workshop will dig deeper into your understanding of your organizations existing multi-channel marketing mix.


Together, we'll address the questions that will help you uncover the truths in your marketing mix providing you with the knowledge you need to strengthen your approach, including how to:


  • Map your brand’s communication ecosystem
  • Make the right investment by choosing the best marketing channels to meet your organization’s goals
  • Leverage insights into what other brands are doing in your organization to create efficiencies and increase reach
  • Gather insights and measure the success of your channels in order to strengthen your impact


Come to this workshop prepared to work on your brand, franchise or organization and take back some action-oriented answers (or perhaps questions) to your teams.



Zoe Dunn, Principal

Hale Advisors

Tuesday April 5, 2016 3:30pm - 5:30pm EDT