Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details
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Tuesday, April 5 • 1:15pm - 3:15pm
Workshop C: How To Create A Content Strategy That Is Digestible, Compelling And Sharable Within A Regulated Industry
Mint Collective

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Do you currently understand your organization's identity? Are you and your organization evolving into a ‘connect and experience’ strategy? If not, this workshop is a must-attend created to benefit both you and your organization.

Over the course of two hours you will be asked to deliver  your understanding of your foundation or corporate responsibilities, planned content campaigns and how you and your corporation are creating content in a regulated industry. You will be divided into groups and be tasked with comprehending an organizations state, developing a new content campaign and then share with the group what you’ve created.

Walk away from this interactive workshop with tips & tools you can take back to your organization to help you create digestible, compelling and sharable content, including how to:

  • Recognize and understanding your brand as a ‘content publisher’
  • Develop components of a ‘content hub’
  • Continue a ‘content hub’ in a regulated industry
  • Develop a content strategy for your organization

Henry Anderson, Partner, Mint Collective

Marc Monseau, Founder, Mint Collective

avatar for Henry Anderson

Henry Anderson

Owner, Brand Acoustics LLC
Henry is a seasoned digital strategist and innovator within the healthcare industry, having worked agency-side to start his career in the .com boom, then spending a decade on client-side with two of the world's largest pharmaceutical organizations in roles of increasing global responsibility... Read More →
avatar for Marc Monseau

Marc Monseau

Partner, Mint Collective
I have extensive experience managing various communications programs and initiatives involving both traditional media as well as different digital and social media platforms, most recently leading a number of efforts within Johnson & Johnson to create a digital and social media... Read More →

Tuesday April 5, 2016 1:15pm - 3:15pm EDT