Transmedia marketing is the art of weaving your brand or organization’s story across multiple platforms and media. Uncover how transmedia marketing and Storyworld creation relate to the Pharma/Healthcare marketing industry and how each medium will contribute in a different way to telling your organization’s story.
This interactive workshop will explore relevant transmedia campaigns from a variety of different industries and you will be tasked with identifying how they relate to pharma marketing practices. You will then be put into smaller groups and be asked to create a new transmedia campaign for the fictional drug, Altista, an imaginary drug designed to treat anxiety.
Following this workshop you will feel confident in explaining, designing, and executing your own transmedia campaign, including how to:
- Build a Storyworld around your brand(s) (he never really explains the Storyworld portion – is this a pharma phrase or something he created as a word to describe content?)
- Develop the right strategy to reach your audience across multiple channels
- Create a plan of execution that includes medical and regulatory approvals
Mitch E. Apley, Senior Director of Broadcast|Print Production
AbelsonTaylor
