Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details
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Tuesday, April 5 • 8:00am - 10:00am
Workshop A: Transmedia And Storyworld-Based Marketing In Pharma And Healthcare

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Transmedia marketing is the art of weaving your brand or organization’s story across multiple platforms and media. Uncover how transmedia marketing and  Storyworld creation relate to the Pharma/Healthcare marketing industry and how each medium will contribute in a different way to telling your organization’s story.


This interactive workshop will explore relevant transmedia campaigns from a variety of different industries and you will be tasked with identifying how they relate to pharma marketing practices. You will then be put into smaller groups and be asked to create a new transmedia campaign for the fictional drug, Altista, an imaginary drug designed to treat anxiety. 


Following this workshop you will feel confident in explaining, designing, and executing your own transmedia campaign, including how to:

  • Build a Storyworld around your brand(s) (he never really explains the Storyworld portion – is this a pharma phrase or something he created as a word to describe content?)
  • Develop the right strategy to reach your audience across multiple channels
  • Create a plan of execution that includes medical and regulatory approvals

Mitch E. Apley, Senior Director of Broadcast|Print Production


avatar for Mitch Apley

Mitch Apley

Senior Director of Broadcast/Print Production, AbelsonTaylor
Mitch E. Apley is a producer/director/advertiser who has created several different kinds of content available through both traditional and nontraditional channels. Having graduated from Northwestern University as a major of Radio/TV/Film with a minor concentration in Integrated Arts... Read More →

Tuesday April 5, 2016 8:00am - 10:00am EDT