Strategic Multi-Channel Marketing for Pharma has ended

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Strategic Multi-Channel Marketing for Pharma

Strategic Multi-Channel Marketing for Pharma
April 5 - April 7 in Washington, DC
Venue, Pricing, & Registration Details

TBA

PRE-CONFERENCE INTERACTIVE WORKSHOPS TBA

7:45am EDT

Registration & Continental Breakfast TBA

8:00am EDT

Workshop A: Transmedia And Storyworld-Based Marketing In Pharma And Healthcare
AbelsonTaylor TBA

10:00am EDT

Stretch Break & Refreshments TBA

10:15am EDT

Workshop B: Aligning Compliance And Creativity: Learn How To Harness Regulations To Unleash Big Ideas
Center for Communication Compliance TBA

12:15pm EDT

Lunch on your own, but not alone! TBA

1:15pm EDT

Workshop C: How To Create A Content Strategy That Is Digestible, Compelling And Sharable Within A Regulated Industry
Mint Collective TBA

3:15pm EDT

Stretch Break & Refreshments TBA

3:30pm EDT

Workshop D: Mapping Your Brand’s Multi-Channel Marketing Mix: Choosing The Right Channels, Gathering Insight, And Measuring Success
Hale Advisors TBA

TBA

GENERAL SESSION DAY 1 TBA

8:00am EDT

Registration & Continental Breakfast TBA

8:30am EDT

Chairperson's Opening
Hale Advisors TBA

9:15am EDT

Speed Networking -- Get To Know Your Fellow Conference Attendees
Hale Advisors TBA

9:45am EDT

How To Turn A Social Crisis Disaster Into An Effective Communication Response
Dell TBA

10:20am EDT

Morning Refreshments & Networking Break TBA

10:40am EDT

Interactive Group Exercise: Learn How To Optimize Customer Engagement Through Digital Promotion
Foster Rosenblatt Life Sciences TBA

11:15am EDT

Developing A Cross-Channel Marketing Plan That Engages Audiences And Follows Regulations
AstraZeneca TBA

11:50am EDT

Lunch on your own, but not alone!-- Reservations are booked TBA

1:20pm EDT

The Research Question: Why Better Research Comes From Continuously Questioning What You're Hearing And How You're Interpreting It
Bristol-Myers Squibb and Brandtrust TBA

1:55pm EDT

Interactive Exercise: Learn How To Develop A ‘Content Strategy’ For Your Organization
Mint Collective TBA

2:30pm EDT

Afternoon Refreshments & Networking Break TBA

2:50pm EDT

Using Social Networking Tools To Drive Innovation And Increase Brand Awareness Through A Digital Dialogue With Your Patients
Johnson & Johnson TBA

3:25pm EDT

Inside Look: The Fine Line Between Distributing Useful Information And Illegal Promotion
The Kulkarni Law Firm TBA

4:00pm EDT

Interactive Expert Speaker Panel: How To Eliminate Myths And Misperceptions Early On To Increase Launch Effectiveness
Center for Communication Compliance, GSK, UCB TBA

5:00pm EDT

Close of Day 1 & Networking Reception TBA

7:00pm EDT

Dinner: dine on your own, but not alone - reservations have been made TBA

TBA

GENERAL SESSION DAY 2 TBA

8:00am EDT

Registration & Continental Breakfast TBA

8:30am EDT

Chairperson’s Opening: Recap Of What We’ve Learned So Far
Hale Advisors TBA

8:45am EDT

Managing A Global Multi-Channel Marketing Team While Keeping Your Customers Engaged
UCB TBA

9:20am EDT

Interactive Expert Speaker Panel: Get Your Questions Answered!
PAAB TBA

10:05am EDT

Morning Refreshments & Networking Break TBA

10:25am EDT

Case Study Coming Soon TBA

11:00am EDT

Interactive Exercise: Discuss Your Biggest Engagement & Brand Loyalty Challenges & Solutions With Your Peers
TBA

11:35am EDT

How Strong Customer Relationships Inspire Impactful Pharma Marketing.
Bristol-Myers Squibb TBA

12:10pm EDT

Expert Speaker Panel: Mobile App Regulations & How This Changes Customer Engagement
Pharma Marketing News TBA

1:05pm EDT

General Wrap Up & Key Takeaways TBA

1:15pm EDT

Close of Summit TBA